• Bangla

Marketing Division

MARKETING DIVISION

Introduction:
Bangladesh Small and Cottage Industries Corporation (BSCIC) is a prime government organization entrusted for rapid industrialization of small and cottage Industries in the country. Under the direct or indirect initiative of BSCIC a plenty of entrepreneurs has been created and enterprises has been set up in the country. But the influence of globalization and the free economy impacts upon the traditional manufacturing enterprises. This situation for marketing of small and cottage industries products is a major constraints facing by the sector. The marketing Division is to provide facilities to the existing and new entrepreneurs to expand and develop their markets and to stay and sustain in the competitive environment.

Marketing facilities and services

At present the marketing division is rendering the following services to the entrepreneurs and enterprises :

Marketing Research
•    To undertake marketing surveys / industrial studies on various small and cottage industries sub-sectors/ products.
•    To undertake marketing research and analysis, marketing opportunities of locally produced crafts and other products, channels of distribution and marketing cost analysis.
•    To conduct market feasibility study on different small and cottage industries on locality basis.
•    To collect and disseminate information relating to various aspects of marketing of small & cottage industries products.
•    Publication of marketing related reports :
•    Study report
•    market Directory
•    Fair Directory
•    Karupally Directory (Crafts Directory)
•    Catalogue of export oriented products.

Quality Control
•    To create awareness about the quality control of products and quality control activities for the enterprises
•    To provide information regarding quality control of different Small and Cottage Industries products to the entrepreneur.
•    To maintain liaison with standard testing institution and related such other organizations for finding out the standard and quality of different products.
•    Product development and improve design of small and cottage industry product as per customers needs.
•    To provide counseling services regarding product development and quality control.

Holding Company
•    To make arrangement for participating in Dhaka International Trade Fair.
•    To make arrangement for attending International/ Foreign Trade Fair.
•    To make arrangement for holding sellers and buyers meeting by displaying their products in the regional and District level area. To provide market facilities to the entrepreneurs.
•    To arrange and participate various types of Fair in various occasion and remarkable days in the country.
•    To look after and settle some establishments like “Karu Bhaban” (Subarna Plaza) and “ Banasree” Chittagong.
•    To prepare Market Feasibility Study Report of various items / products